DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Chinese Style Coffee

This is an illustration created for a Chinese-owned coffee brand. The work combines Chinese and Western cultures, replacing characters in ordinary advertisements with characters in Peking Opera. The works are full of details, and people can find details about coffee in the illustrations and become interested in traditional Chinese culture.

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Bioo

Bioo, the biological switch. A lamp that is activated by touching a plant resting on the backlit pot created from sustainable materials such as ceramic and cork. This is Bioo lux, the jewel that gave the opportunity to create visual art and high-impact creativity to match the innovation and technology of this new launch. From the beginning, the objective was clear, to generate a spectacular, elegant and aesthetic video.

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Shguijiu Dian

With the theme of Opening Up The Future, the high-end gift Baijiu of Shanghai represents the international urban style and the spirit beyond the future in both awareness and effect, after being inspired by Shanghai Tower, the building ranks the highest one in China and the third one in the world. The profile is employed as an architectural style with a cross-domain and a sense of future, which is a brave attempt and innovation in the conventional Baijiu field.

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Shochu X

Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

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Lidu Sorghum 1308

It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.

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Footsync

Footsync is a piece of Footlight Square, a project that implements interactive lights as a medium to achieve several objectives, producing cognitive games to prevent the appearance of neurological diseases or a giant-interface pump track among other elements. Footsync responds to the need to benefit from Footlight's catalogue when not possible to visit the installations. Aesthetically the App implements a visual language developed for the project, called Lightmorphism, which seeks to transmit the experience people get when using the interactive lights at Footlight Square's facility.

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