DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Renai Dance

Renai Dance is a 3D animated film blending visual appeal with cultural themes and emotional depth. The story combines elements of Chinese Lion Dancing and Western Modern Ballet, showing the merging of different cultural heritages. Its soundtrack features traditional oriental music, modern symphonic elements, and thematic melodies to enhance the emotional experience. The film aims to offer a new perspective on exploring folkways, familial bonds, and the enduring vitality of culture.

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Forty-Nine Union Liquor

This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

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Recall Of The Universe

The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.

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Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

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Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

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Sakura Shimizu

This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.

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