DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Menghao Zeng
Archival Collection Case
Wednesday, 1 October 2025

Menhao Tea

Menhao Tea is a packaging system for tea, shaped as an archival collection case. The design maps six tea categories on a phylogenetic tree, with origin coordinates, craft timelines and flavor scales. Each inner capsule states geographic coordinates, tree age and processing details, replacing vague tasting terms with measurable values. The case is made of washable kraft paper and closes with a cotton cord, so the box can be reused. Bronze and silver foil stamping marks tea branch motifs and parameters. Each box holds 66 sachets of 3.6 grams.

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PepsiCo Design and Innovation
Beverage
Tuesday, 30 September 2025

Pepsi Smart Can

Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.

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Keiichiro Yanagi
Brand Identity
Monday, 29 September 2025

Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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Baidu Online Network Technology Co., Ltd
Ai Digital Human
Sunday, 28 September 2025

Xijiajia

Xijiajia is a digital human created and driven by artificial intelligence. The appearance of Xijiajia is generated by fusing the facial features of a dozen popular Asian women. Facial expressions, movement, speech and clothing are also produced by algorithms and can be changed to suit each scene. Xijiajia can hold real time conversations, sing, dance, dress, stream live and create paintings, music and arrangements. Sign language and several spoken languages are supported, which helps users with hearing impairment. The project explores how people and machines can work together.

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Juanjuan Hu
Lipstick
Saturday, 27 September 2025

Florasis Gold Love Lock

The design is inspired by the Love Lock in traditional Chinese culture. The Love Lock is an artifact wielded by the legendary Matchmaking God in China. This product is designed by the inspiration of the Love Lock in Chinese traditional culture, used as a lipstick and jewelry. It carries countless people’s longing for love, meaning that love is as heavy as gold and two hearts are locked together forever. As a lipstick, Press the button and the lipstick pops out, simple and practical. As jewelry, the removable pure gold feather on the lid is not only a brooch but also a pendant with a chain.

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Carlos Cabrera
Advertising Campaign
Friday, 26 September 2025

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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