DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Wu Yao
Baijiu Gift Set
Tuesday, 16 September 2025

Mountain River Sage

Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

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Hong Kong Trade Development Council
Exhibition Space
Monday, 15 September 2025

China International Import Expo

China International Import Expo 2025 is an exhibition space created for Hong Kong companies at a trade fair in Shanghai. The design comprises two pavilions, one for products and one for professional services. The Food Pavilion uses warm modular wood, metallic details, garden inspired features and curated lighting to form a multisensory tasting route. The Service Pavilion uses organic wave like forms, gradient colors and digital walls to guide movement. Both pavilions are built with reusable modular framing and energy efficient LED lighting.

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Wu Yao
Visual Identity
Sunday, 14 September 2025

Wudang Blessing

Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.

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B’IN LIVE CO., LTD.
Live Tour
Saturday, 13 September 2025

Rene

Rene Final Call is a live concert tour stage designed for an arena audience. The four-sided stage measures 28 meters wide, 22 meters long and 2.2 meters high, so sightlines stay balanced. A central turntable rises to 3.6 meters and works with ten independent lifts to form changing topographies. The concert unfolds in four chapters, moving from an underwater scene to terraced rings of turf and cacti. A vertical three-dimensional LED matrix presents a flowing display of lyrics. Modular components allow the structure to be reassembled and reused.

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E G Sain
Gift Set
Friday, 12 September 2025

Edible Heritage

This design project bridges 18th century heritage with contemporary gift culture. Inspired by the 1774 Sinkang Manuscript, the work integrates the endangered Hokkien language into a honey castella gift set. Through archival reinterpretation and sustainable packaging, the design connects historical maritime trade with food craftsmanship. By imprinting scripts directly onto the cake surface, it transforms historical writing into a tangible experience. The inclusion of female historical witnesses creates a renewed connection between ancient land deeds and everyday life.

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Seungbum Ma
Trophy
Thursday, 11 September 2025

Op.2-3

This trophy, designed for the 2024 Seoul Living Design Fair, draws inspiration from basic architectural elements such as columns, beams, and slabs, reinterpreted through contemporary materials and fabrication methods. Crafted in acrylic, it reflects the logic of traditional Korean joinery while exploring light, shadow, and material change. The form shifts with angle and illumination, at times glowing, reflecting, or casting colored shadows, combining structural clarity with sensory depth through precise assembly research.

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DZGN features world-class communication design, graphics, packaging and technological innovation.

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