DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Zhangyan Country Living Festival

The project hopes to create a blueprint for rural life in the future. The key vision design integrates the design style of Memphis School. It abstracts the "mountain, water, fish, bridge" and other elements with the local characteristics of Zhangyan Village to form the visual identity of this event. The overall vision of the project starts from the specific sections of the exhibition, speech, workshop, and market to carry out the spatial narrative, conveying the concepts of rural, sustainable, future, innovation.

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Promising Ideas

Hao Li and Mengchao Wu created this animation for Unicef to explain how they've helped young people in remote areas connect to the internet, especially girls. First, the animation compares the difference in the number of boys and girls who have access to the internet in lagging regions, and the problems the inequality has brought to girls in those places. Throughout the film, Hao and Mengchao show how Unicef helped these girls access the internet and what has changed since accessing the internet.

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134340 Music Video

134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redesign dwarf planet Pluto as a white ball wanders through multiple dimensions of space. It contains simple geometric shapes modelling and keyframe animation of 30fps. The color palette consists mainly purple and blue to fit the space aesthetics of the video. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.

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BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

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Together Better

The Together Better hopes to improve the user's play experience with friends by a mobile applications. For example, make play plans, navigate to meetings. All the things about play outdoors can be done through this app without switching back and forth between several apps. Simple and efficient content and operation mode can avoid users wasting too much time on app, so that users can spend more time with friends in real world. In visual design, the Neomorphism style was used to reduce the digital sense.

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Collaborative Aid

17.5 million people die of sudden cardiac death every year. This application allows users to call people nearby rather than distant hospital for first-aid, and get guidance for accident witnesses to perform first-aid to victim before others arrive, which helps to shorten rescue time. It also encourages users who lack first-aid knowledge to get free training and help victims. To make it easier for users to start, the interaction design of this app is simple and straightforward. The design concept is based on collaborative work, which propose an efficient possibility to handle sudden death.

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