DZGN

Li Tiebin

Logo and Visual Identity System

Wednesday, 13 September 2023

HEU 70th Anniversary

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

Pixready Ltd.

Autonomous Delivery Vehicle

Tuesday, 12 September 2023

Drivemind

The design showcases an innovative fusion of retro aesthetics and modern functionality in autonomous delivery vehicles. The precise models were crafted using advanced 3D Max technology. Further, they were accompanied by photorealistic visualizations in outdoor scenes to communicate the vehicle’s unique aesthetic. The design balances nostalgia with cutting-edge technology, appealing to traditionalists and forward-thinkers in the delivery industry.

Menghao Zeng

Brand Identity

Monday, 11 September 2023

Xuannao Master Cha

Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.

Wu yao

Illustrations

Sunday, 10 September 2023

Dream Collection

This project is an illustration for GeziWo Park. The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project. Taking "Night of Fantastic Animals" as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The huge light source breaks the tranquil scene, as if it is the key to a fantasy journey. The second part is "Dream", with many colors covering the whole picture, The mermaid elves are swimming in the blue ocean.

Wu yao

Illustrations

Saturday, 9 September 2023

Trip of Tea

The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.

Wu yao

Alcoholic Beverage Packaging

Friday, 8 September 2023

Challenger

Challenger is a spirits packaging design. Inspired by traditional Chinese mythology Nezha and Wukong. Express the spirit of courage to challenge. The main colors of the bottle are blue and orange with illustrations. The packaging box is dark blue, with elements representing Wukong and Nezha printed on the front, and the craftsmanship is embossed with hot stamping. Integrate illustration art and Chinese culture into packaging. Adopts an oblique 60-degree double-door opening method.

DZGN

HEU 70th Anniversary

Drivemind

Xuannao Master Cha

Dream Collection

Trip of Tea

Challenger

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HEU 70th Anniversary

Drivemind

Xuannao Master Cha

Dream Collection

Trip of Tea

Challenger

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