DZGN

Tiago Russo

Canadian Rye Whisky

Monday, 28 August 2023

The Maple 7

The Maple 7 brings together a design merger between the usual take on luxury and experiential elevation, joining and completing this unique experience with Canadian rye and maple, elements subtly translated into the bottle design, creating a bold, striking presence enhanced and completed by minimal details that elevate both bottle and packaging into a disruptive shaping that demarcates itself from the rest of the competition, and using the ribbed base as a disguised highly reflective section, capable of creating a deep optical illusion that elevates the whisky and all of its natural colours.

Tiago Russo

Luxury Cognac

Sunday, 27 August 2023

Le Chateau XO

Le Chateau XO brings together elegance, luxury, and an elevation of the cognac throughout bold, striking details that bring the user’s attention and highlights the liquid and the vessel itself at the same time. Contrasting a sharp, strong vessel with a gold neck, knurl and trim, and creating a warm interaction throughout the light cream suede and the rich dark wood grain on the outside of the packaging, Le Chateau XO has been designed and envisioned to elevate the cognac experience to a completely new level of attention, enhancing the sensorial immersion along the whole tasting experience.

Meng Shenhui

Brand Identity

Saturday, 26 August 2023

Remaking Art

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

Hisamichi Kasai

Vintage Japanese Sake Packaging

Friday, 25 August 2023

Vintagience

This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.

Hisamichi Kasai

Bottled Japanese Tea

Thursday, 24 August 2023

Tamausagi

Tamausagi is a bottled tea brewed with Uji Gyokuro, the highest grade of Japanese tea. We designed the brand to enhance and capitalize on the value of Japanese tea, which has been offered for free. The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol is derived from the legendary rabbit that guided the guardian god of Uji. The bottle design depicts a moonlit night with thin clouds, representing the Gyokuro tea's cultivation method of blocking out the sun's rays. This is a new Japanese tea design to be offered during special moments.

Mengzhen Xu

Children's Medicine Packaging

Wednesday, 23 August 2023

Bead

There is a Chinese saying that good medicine is bitter, but good for health. Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.

DZGN

The Maple 7

Le Chateau XO

Remaking Art

Vintagience

Tamausagi

Bead

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The Maple 7

Le Chateau XO

Remaking Art

Vintagience

Tamausagi

Bead

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER