DZGN

Ruohan Li

Chinese Liquor Packaging

Tuesday, 13 February 2024

Heritage

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

PepsiCo Design and Innovation

Beverage Packaging

Monday, 12 February 2024

Pepsi Big Football Event LTO

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

PepsiCo Design and Innovation

Food Packaging

Sunday, 11 February 2024

Lays Dungeons and Dragons

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Iris Fan

Milk Beer Packaging

Saturday, 10 February 2024

Miok

The brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Luka Balic

Print Magazine

Friday, 9 February 2024

Rimac Magazine Issue 03

Rimac Magazine issue 03 is all about celebrating the incredible Nevera Time Attack edition, which set an impressive 27 world performance and acceleration records in just one year. To celebrate the success, designers used "Lightning Green" and black colors, as seen on the special edition, throughout the Rimac Magazine Issue 03, building a dynamic, striking, and occasionally unconventional layout designed to stun and captivate the readers.

Ximena Ureta

Wine Packaging

Thursday, 8 February 2024

Azur Millesime

Azur, Millesime, is a premium Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. This packaging evoques the clear and starry sky of the Limari Valley in Chile. She carries the moon and the sun while rotating. The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction. The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center.

DZGN

Heritage

Pepsi Big Football Event LTO

Lays Dungeons and Dragons

Miok

Rimac Magazine Issue 03

Azur Millesime

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Heritage

Pepsi Big Football Event LTO

Lays Dungeons and Dragons

Miok

Rimac Magazine Issue 03

Azur Millesime

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER