DZGN

Xuguang Zhu

Activities Planning

Tuesday, 8 August 2023

Arts Fund

This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.

Qun Song

Book

Monday, 7 August 2023

Memories of the East Street in Xi'an

The Memories of the East Street in Xi'an is a slice-by-slice study of the city of Xi'an. The entire book contains hand-drawn illustrations, architectural mapping, trademark advertisements, documentary photographs, and newspaper copies. At the same time, a variety of printing techniques are used to fully reflect the editor's original concept of presenting and reconstructing local memory through artistic intervention.

Kan Zhao

Event Visual Communication

Sunday, 6 August 2023

Taishun Creative Design Competition

This is a visual identity design for the 2022 Zhejiang Taishun County Cultural and Creative Design Competition. Taishun is known for its rivers, people use a unique transportation method called DingBu. Based on the concept, the artwork extends several sets of 3D lines, symbolizing the connection between Taishun and the outside world, also the connection between tradition and the future. The design showcases a different urban image of Taishun and turns the match into a locally iconic cultural event.

Zhaocheng He

Cultural and Creative Design

Saturday, 5 August 2023

Six Pandas

The brand logo extracts the cute and honest appearance of pandas in its design, using overlapping and shared techniques. Three pandas, either lying or sitting, form six complete pandas through the flexion and extension of their legs and feet. The logo graphics have been continuously arranged in multiple ways and transformed into exclusive patterns for the six panda brands. Fashionable product design, loved and purchased by consumers.

M — N Associates

Brand Design

Friday, 4 August 2023

GHTK Rebrand

The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

Xi Yang

Boutique Chocolate Packaging

Thursday, 3 August 2023

Bedtime Story

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

DZGN

Arts Fund

Memories of the East Street in Xi'an

Taishun Creative Design Competition

Six Pandas

GHTK Rebrand

Bedtime Story

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Arts Fund

Memories of the East Street in Xi'an

Taishun Creative Design Competition

Six Pandas

GHTK Rebrand

Bedtime Story

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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PATRONS

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