DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.
Continue readingYamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.
Continue readingAsia's premier fashion event Centrestage was held from 9 - 11 Sep 2022. The extravaganza brought together more than 240 fashion brands from 15 countries and regions, offering visitors a trip through numerous phygital experiences, including visits to the metaverse. A number of different interactive experiences were featured at the fairground. The Centreverse, jointly developed by Microsoft AltspaceVR and Mirum, where visitors can create their own fashion avatars and interact with others in a virtual world.
Continue readingThe packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.
Continue readingThe design language of the product uses angled and motion-oriented lines, large surfaces, and characteristic details to communicate strength. The robust head-stock draws inspiration in the silhouette of Mount Rtanj, located near the company's home town, with many positive connotations. The shape of the sides associate to focus, movement and perseverance. Robustness is highlighted by carefully placed brakes on the surfaces, graphics keep the dynamics in horizontal areas, while the impression of discipline is maintained using visual similarities and neat detail arrangement.
Continue readingThe research of this Dark Witch character started by looking into the Korean culture once more, but this time designer wanted to create something realistic, Asian with better character appeal and strong feelings and wanted to make her dark, mysterious in real-time, and realistic. The project starts in the heart of Tokyo in January 2022 and it's updated every two months with new character designs and story reveals.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Characteristic Restaurant by Shang Cai
Wednesday, 25 DecemberBookstore by Li Xiang
Tuesday, 24 DecemberHotel by Shaun Lee
Monday, 23 December
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.