DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Aselsan Cluster Interface

Aselsan new generation Instrument Cluster Interface enables a new level of user experience for its drivers as part of Aselsan Electric Vehicle System. The UX UI design aims offering users a seamless and intuitive driving experience while reducing cognitive load. By combining minimalistic 2D elements with shaded 3D graphics, enhanced depth and layering is achieved. Essential informations such as speed, charging and power usage states are clearly communicated through half circular gauges. Color-coded warning messages enable users to quickly discern the urgency of any required actions.

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Vintagience

This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.

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Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

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Zongchuan 1929

Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.

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The Imperial Patek Philippe

Global multimedia campaign by Phillips in Association with Bacs and Russo to promote the sale of a rare Patek Philippe watch, once belonging to Aisin Gioro Puyi, known throughout the world as The Last Emperor, including logo design, cinematic trailer, historic documentary video, catalogue, and exhibition tour with stops in New York, London, Taipei, Singapore and Hong Kong; bringing the unique history and provenance of the watch to life.

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U Pro Series

The U Pro mulcher features a robust dynamic form, simplified operation, and versatile functionality fit for a demanding everyday usage. The design of the machine emphasizes strength, durability, and motion, while streamlining production. The form reflects core brand values: resilience, focus, & discipline, while keeping a unique design expression compared to the standard product version. Key upgrades include increased durability of the belt transmission, reinforced attachment frame adjustable to ground contours, and skids that prevent grass collection.

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