DZGN

Menghao Zeng

Incense Stick Packaging

Thursday, 20 July 2023

Long Xi

This packaging cleverly blends wood and aluminum-coated bags to showcase a fusion of modern technology and Eastern culture. With a sliding wooden box for easy access, its interior stack design, topped with sponge pad cardboard, protects the product and offers branding opportunities. The bottom accessory box, featuring a convenient handle, allows easy retrieval. Its stacked structure minimizes size, saving on transportation costs while ensuring product safety. This design meets practical needs and conveys a unique bronze culture experience in line with the brand.

Ruohan Li

Chinese Liquor Packaging

Wednesday, 19 July 2023

Heritage

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

PepsiCo Design and Innovation

Beverage Packaging

Tuesday, 18 July 2023

Pepsi Big Football Event LTO

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

PepsiCo Design and Innovation

Food Packaging

Monday, 17 July 2023

Lays Dungeons and Dragons

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Iris Fan

Milk Beer Packaging

Sunday, 16 July 2023

Miok

The brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Luka Balic

Print Magazine

Saturday, 15 July 2023

Rimac Magazine Issue 03

Rimac Magazine issue 03 is all about celebrating the incredible Nevera Time Attack edition, which set an impressive 27 world performance and acceleration records in just one year. To celebrate the success, designers used "Lightning Green" and black colors, as seen on the special edition, throughout the Rimac Magazine Issue 03, building a dynamic, striking, and occasionally unconventional layout designed to stun and captivate the readers.

DZGN

Long Xi

Heritage

Pepsi Big Football Event LTO

Lays Dungeons and Dragons

Miok

Rimac Magazine Issue 03

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Long Xi

Heritage

Pepsi Big Football Event LTO

Lays Dungeons and Dragons

Miok

Rimac Magazine Issue 03

ABOUT ME

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