DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

MG Next-Generation

MG Next Generation is a companion application for car owners, made for mobile phones and smart watches. The application brings several regional applications together into one global product. Features can be adjusted by location and by vehicle model, so each owner receives a personalized set of tools. A three-dimensional car model is shown inside a virtual garage, and hexagon widgets follow the brand identity. A guest mode allows people without a car to explore the main features before making a decision.

Continue reading

 

Renai Dance

Renai Dance is a 3D animated film blending visual appeal with cultural themes and emotional depth. The story combines elements of Chinese Lion Dancing and Western Modern Ballet, showing the merging of different cultural heritages. Its soundtrack features traditional oriental music, modern symphonic elements, and thematic melodies to enhance the emotional experience. The film aims to offer a new perspective on exploring folkways, familial bonds, and the enduring vitality of culture.

Continue reading

 

Forty-Nine Union Liquor

This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

Continue reading

 

Recall Of The Universe

The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.

Continue reading

 

Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

Continue reading

 

Better Bodies Hi

Better Bodies Hi is a brand identity for a workout studio. The identity is based on a typeface that transforms in three stages. As visitors move from the reception to the workout area, the lettering on the signs becomes thicker and larger. The thinnest style is used sparingly at the reception to create a calm atmosphere. The boldest style is used in the workout area at a height of more than one meter. The typeface is applied to the logo, the website, signage and printed items. The changing lettering helps users prepare the body and mind for exercise step by step.

Continue reading