DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Golden Seasons Brick

Golden Seasons Brick is a packaging design for compressed Pu-erh tea bricks. The outer sleeve is made of antique-textured specialty paper with debossed seal motifs and gold foil stamping. Inside, a dual-layer drawer box of gold cardstock and grey board holds eighteen gold-foil-wrapped bricks, nine per tray. Anti-shock slots protect the bricks during travel. Each brick weighs four grams, a number that echoes the words for four seasons in Chinese. The trays are replaceable, so the box can be refilled and reused.

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Mountain Sea Rare Treasure

Mountain Sea Rare Treasure is a premium gift box for packaged nuts. The box holds eight metal cans, and each can contains nuts from a different country or region. Illustrations on every can combine the brand character with traditional Chinese brushwork landscapes of mountains and seas. The outer box is made of cardboard wrapped in synthetic leather, with a leather handle on the top and gold-plated metal feet at the corners. Hot stamping gives relief to the lines and the calligraphy. A metal lock at the side opens the box in one simple step.

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Chongqing Noodles

Chongqing Noodles is a themed mural illustration created for a Chinese food brand. The artwork centers on the food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Surrounding areas appear in scattered and distant views, while the overall style remains Chinese. Urban architecture, natural scenery and many cultural landscapes are shown together with the brand specialty dishes. Cool colors contrast with the warm lighting of the stores. The mural is produced by heat transfer printing and is offered in several sizes to suit different store spaces.

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Scarlet

Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.

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Vector

Vector Scissors combine the guiding precision of a paper guillotine with the versatility of handheld scissors. The handle can be pressed against the edge of a table, stabilizing both the hand and the blades. This allows for a controlled, linear cutting motion using the table as a guide, ensuring straight cuts with ease. Extensive research into scissor mechanics, blade orientation, and ergonomics led to a refined design that enhances precision without altering traditional functionality.

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2023 Hua Chenyu Mars Concert

The 2023 Hua Chenyu Mars Concert is a concert stage design based on the theme of the Martian Coordinate System. The four-sided stage forms a rectangular prism measuring 47.5 meters long, 27.5 meters wide and 22 meters high, with a total hanging weight of over 200 tons. Sequentially arranged luminous panels and strip-shaped mirror devices at the top and bottom resemble scales on a coordinate system. Ten custom lighting fixtures span 30 meters, and 12 adjustable lighting columns represent the months of a year. The structure balances transparency with load-bearing capacity.

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