DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
Our creatively designed yuzu wine, inspired by the Three Kingdoms tale of Huan Xiong, features intricately carved packaging and high-footed cups, exuding historical opulence. Packaged in an eco-friendly walnut wood box, the yuzu wine offers health benefits and a stylish choice, commemorating 30 years of cultural exchange in Gaoxing County.
Continue readingThis packaging cleverly blends wood and aluminum-coated bags to showcase a fusion of modern technology and Eastern culture. With a sliding wooden box for easy access, its interior stack design, topped with sponge pad cardboard, protects the product and offers branding opportunities. The bottom accessory box, featuring a convenient handle, allows easy retrieval. Its stacked structure minimizes size, saving on transportation costs while ensuring product safety. This design meets practical needs and conveys a unique bronze culture experience in line with the brand.
Continue readingThis project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.
Continue readingWherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Continue readingAY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
Continue readingThe brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Lighting Installation by WHYIXD
Sunday, 24 NovemberTable Lamp by Alexey Danilin
Saturday, 23 NovemberBathroom Faucet by Kohler Internal Design Team
Friday, 22 November
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.