DZGN

PepsiCo Design and Innovation

Food Packaging

Monday, 17 July 2023

Lays Dungeons and Dragons

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Iris Fan

Milk Beer Packaging

Sunday, 16 July 2023

Miok

The brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Luka Balic

Print Magazine

Saturday, 15 July 2023

Rimac Magazine Issue 03

Rimac Magazine issue 03 is all about celebrating the incredible Nevera Time Attack edition, which set an impressive 27 world performance and acceleration records in just one year. To celebrate the success, designers used "Lightning Green" and black colors, as seen on the special edition, throughout the Rimac Magazine Issue 03, building a dynamic, striking, and occasionally unconventional layout designed to stun and captivate the readers.

Chien-Cheng, Liu

Free-Range Egg Gift Box

Friday, 14 July 2023

Win the Future

It spearheaded the gift boxes creation, infused with ESG principles from printing to packaging. By opting for soy-based ink and eschewing repetitive hot stamping, the design amplifies recyclability, echoing a steadfast dedication to sustainability. This metamorphosis elevates ordinary chicken eggs into meaningful gifts, embodying sustainable values. Through the innovative integration of eggshell paper trays, a product of Chinyi Eggs Technology, the design showcases environmental friendliness and recycling practices while ensuring outstanding durability and texture.

Xueqing Chen

Impart Wisdom

Thursday, 13 July 2023

Gongche Sketch Book

Through innovative design, Gongche Sketch Book facilitates a profound understanding of the charm of Gongche notation among people from different cultures, languages, and eras. It serves as a cultural conduit, connecting the past with the present, allowing the enchanting resonance of Gongche to spread globally. Gongche Sketch Book’s unique paper tape mechanism breathes life into the Gongche characters, creating a three-dimensional and dynamic representation. This ingenious design not only pays homage to tradition but also provides music enthusiasts with a multisensory feast.

MC BRAND

Lubricant Packaging

Wednesday, 12 July 2023

Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

DZGN

Lays Dungeons and Dragons

Miok

Rimac Magazine Issue 03

Win the Future

Gongche Sketch Book

Tree in a Bottle

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Lays Dungeons and Dragons

Miok

Rimac Magazine Issue 03

Win the Future

Gongche Sketch Book

Tree in a Bottle

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

TAGS

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PATRONS

DISCOVER