DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

FHG Brand

FH group is the world's third largest all-base solid-state electrochromic glass manufacturer. This work presents a new corporate identity using a combination of layered glass that come together to form FH. The transparency, shapes and layers of glass pieces that create the three dimensional logo reflect their products’ properties and functionality and depicts the vision to generate new technology and brings new products to life. The colors were carefully chosen to present the company’s vision and culture: green as the key corporate color, blue for their advanced technology and for the passion.

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Underforest: Select

The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products. The branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy.

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Stet

Our world has evolved dramatically since the invention of movable type, and so have people. The internet has altered reading habits from linear to non-linear. However, the printed book still retains its traditional form, causing a disconnect between the reader and the ink on paper. This gap made it possible for Stet to exist. Stet aims to reshape and push the boundaries of print to encourage more people to read tactile books, with concentration on certain genres like Humanities.

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Brand design s6 Foundry

The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.

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Action Means Everything

This campaign proposal advocates the importance of actions over empty promises, aims to make people notice the changes and empowerment brought by active participation. It is a self-initiated project that serves as the designer's personal reminder of the importance of taking action, as well as a response to the social movement at the time.

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Happetsy

The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.

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