DZGN

PepsiCo Design and Innovation

Food Package Design

Tuesday, 2 May 2023

Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

Douyin Experience Design Center

Desktop Application

Monday, 1 May 2023

Douyin

Douyin PC shows a distinctive interactive experience of video consumption and broadcasting. Watching videos on the left side of the drawer panel and selecting related content on the right side can give users a sense of control. According to the operating characteristics of the keyboard and mouse, it provides more convenient and quick operation and more prominent feedback perception. The delight of user experience is crucial to designers, and they take visual aesthetics, ease of operation, and consumer immersion as product design principles to guide them to make a better design.

Tang Shengxing

Tea Packaging

Sunday, 30 April 2023

Xinjihao Bingdao

Focusing on the position of be naturally formed, Tea Fragrance Oriental, the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. This is a kind of primitive forest Pu'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forests anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu'er tea.

HUI QIONG YANG

Packaging for a Healthcare Brand

Saturday, 29 April 2023

Precious Pastries

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has eight kinds of precious Chinese ingredients added. The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages form a complete picture.

Lin Hai

Visual Identity

Friday, 28 April 2023

Snow Peak

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

Chunyang Wang ，Qianqian Yao

Liquor Package

Thursday, 27 April 2023

Zao from Xinghua Village

The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.

DZGN

Lay's More Belgian Really Impossible

Douyin

Xinjihao Bingdao

Precious Pastries

Snow Peak

Zao from Xinghua Village

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Lay's More Belgian Really Impossible

Douyin

Xinjihao Bingdao

Precious Pastries

Snow Peak

Zao from Xinghua Village

ABOUT ME

RECENT POSTS

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