DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.
Continue readingThe Tea Has Turned Red is a packaging gift box created for red tea. The box follows a modern minimalist style, and the combination of black and red gives the design a simple and striking appearance. The printed images are inspired by the process of leaves turning from green to red, so the stages of red tea are shown in a clear and easy to understand way. A corrugated paper box with an aircraft box structure forms the main part. The structure is resistant to pressure, firm and durable, easy to assemble and open, and convenient to store.
Continue readingSyha's refreshed branding embraces the quiet power of the moon, a symbol woven through centuries of mythology, femininity, and renewal. Rooted in the natural cycles that shape our lives, the moon reflects the brand’s core values: empowerment, reflection, and transformation. Subtle lunar phases ripple through the packaging design, a nod to the ebb and flow of nature and the rhythms of self care. This unifying motif anchors the range in a shared visual language, seamlessly connecting each product while reinforcing Syha's commitment to sustainability and mindful beauty.
Continue readingThis project put forward the design concept of rice box as a ruler to measure the poetry of landscape, rice packaging is no longer a simple container, but a tool to perceive the poetry of nature, and a medium to connect people with the earth's emotions and humanistic spirit. This project added a measuring scale to the inner package of Black Mountain Rice, making the package a practical measuring cup, so that the user can really feel the concept of sustainability in the process of reuse, and make the product better integrated with the packaging.
Continue readingDanquan 168 is a packaging design for a premium sauce flavoured Baijiu produced in Nandan, Guangxi. The bottle is made of high borosilicate glass with a titanium plated surface, shaped by 3D embossing and laser engraving with a precision of 0.1 millimetres. The engraved textures recall the sedimentary formations of limestone caves and refract light when the bottle is turned. The outer box uses a layered structure that abstracts the local cave landscape. The packaging measures 180 by 108 by 290 millimetres and links the regional cave ageing tradition to the product.
Continue readingArman Auzhanov, designer from Kazakhstan, created a complete vodka project for premium sector. He used images of Moon and Space as a clear semantic code based on modern technology materials. The positioning is based by two USP: emotional (vodka is produced in accordance with the phases of the Moon) and rational (it is cleaned using Moonstone filtration). The personal shaped bottle has debossing as lunar craters. For the label he used material with microcrystals making the dynamic image of the starry sky, and Lens Fresnel for the image of the Moon. Futuristic gift packaging completes the image.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Coffee Machine by Florian Seidl
Wednesday, 14 OctoberCoffee Machine by Florian Seidl
Tuesday, 13 OctoberPublic Art by Iutian Tsai
Monday, 12 October
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.