DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Reflect

Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.

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Pepsi MetLife Stadium

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

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Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

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Nankin Lab

There is a rare pleasure in seeing a building collapse, in breaking a paper in a half, or blowing up a balloon. These are acts that sometimes last less than a second, and being so ephemeral, makes you run longuer in a shorter time. These are situations involving speed and high intensity. Nankin Lab is a design studio that recreates on these moments to generate new projects.

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LAXART museum

LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city.

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Leuven

Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market.

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