DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Found

This was a self initiated project born out of a love for the mundane and the unknown. As a creative, challenges fuels progression. This specific challenge was to show that beauty can be found in the least likely of places. The only requirement is to have an open mind and to look at random found objects as more than what they appear to be.

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Fly Boot

The designer sought inspiration from the simple elements and the purest form of design. His main concern was always the quick and objective reading of the information and always focused on the sensory. The elements he have chosen always work according to purpose, without being banal. The choice of colors and shapes strengthens the sense of concept, bringing the air of lightness and softness needed.

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Berlin in the Twenties

“Night Falls on the Berlin of the Roaring Twenties“ is a book about the golden age of Berlin. With hand drawn typography, the book is illustrated and designed in the style of illuminated advertising, billboards, old movies, and movie posters, and translates musical and cinematic elements into its medium.

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trivago

The colorful animation is a part of new animated campaign for Trivago. The idea is simplistic, to zoom from space to Spain and along the way show how many hotels were available to Trivago users. Different styles of architecture compliment each region of Spain.The spot then changed at street level - on a colorful street in Tenerife with peach and pink buildings. Models together with cheerful, vivid color palette create the atmosphere of warmth and carefree summer time. The design was inspired by beautiful kids toys and tries to follow new trends in 3D design.

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Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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WKS Group

The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.

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