DZGN

PepsiCo Design & Innovation

Exhibition

Tuesday, 14 March 2023

Pepsi MetLife Stadium

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

Angela Spindler

Coffee Beans

Monday, 13 March 2023

Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

Katsumi Tamura

Calendar

Sunday, 12 March 2023

Calendar 2016 “Park”

The Park papercraft kit is easy to assemble. No glue or scissors needed. Assemble the bicycle, bench and animals by fitting together parts with the same mark. Each piece is a two-month calendar. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.

Dennis Schäfer

Art Direction, Interactive Design

Saturday, 11 March 2023

Arab Media Forum 2014

Stunning touch screen presentation that represented the world of media of the future. It was filled with lots of media. Any user was able to sort this information depending on individual requirements. You just had to pick out news on the touch screen and send it to the front video wall “The Dashboard”. As a result there was a selection of well sorted data which could be immediately broadcasted to the world. A special feature of the installation was the 360° environment incl. floor and ceiling that was also controlled via interactive touchscreen.

Ning Li

Packaging

Friday, 10 March 2023

SCW Chocolate

Salzburg Chocolate Werks is a special edition that is designed for celebrating the 100th year anniversary. The packaging design was inspired by Egon Schiele’s distorted human body figure drawing. Its precise form allows the packaging to be both displayed unlimitedly straight and nested into the hexagon box. When packing the three chocolate flavors that consumer chooses, the holes of the box give them a confident feeling to the products without unwrapping it. Moreover, the color combination creates a unique identity.

Estudi Ramon Carreté

Typography project

Thursday, 9 March 2023

Reflexio

Experimental typographic project that combines the reflection on a mirror with paper letters cut by one of its axis. It results in modular compositions that once photographed suggest 3D images. The project uses magic and visual contradiction to transit from digital language to analog world. Construction of letters on a mirror creates new realities with reflection, which are neither truth nor falsehood.

DZGN

Pepsi MetLife Stadium

Jacobs Coffee

Calendar 2016 “Park”

Arab Media Forum 2014

SCW Chocolate

Reflexio

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Pepsi MetLife Stadium

Jacobs Coffee

Calendar 2016 “Park”

Arab Media Forum 2014

SCW Chocolate

Reflexio

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER