DZGN

Blue Paradise

TIST wanted to give new and unexpected experience to customers for the summer project of LOTTE WORLD MALL. So the study was focused on to increase the user experience by space and to expand the culture of story by design connecting the wide space of complex mall into one story. In collaboration with the illustrator, Janine Rewell, with the theme ‘Let’s play, Blue Paradise’, a story was made that animals and girls play together in summer in a magical island on deep blue sea to create the continuous storytelling for customers while shopping and moving.

Pepsi Prestige

MiLLiSECOND

The casing of the millisecond metal tape measure and fiber measure is manufactured by milling aluminum ingots with the utmost precision. The two-sided body boasts shell-like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The designer’s objective was not only to consider the shape of the measuring tape as an object, but also to consider how it might be both used as a tool and carried.

Kirin Natural Mineral Water

This is a bottled water product sold only on an e-commerce site.Thirty bottles which have 6 different types of design are assorted in a box. We made the water itself the protagonist of the design. One side of the bottle has the small product title only,so that the patterns of the back are seen through the “refraction of water”. The patterns look differently according to the angle.Such effect increases the presence of natural water itself and the water looks more delicious through the bottle.

Picglaze Sample Book

Picglaze prints photos, but finishes them with something out of the ordinary. They print on versatile and different materials, with the rigidity of the formats as a main element. The challenge of the design for Estudio Maba was to make the most of these qualities relevant on the result. Since the materials are rigid they can be sustained and form a composition. As such a sculpture with different colors and thicknesses. A product sample book that becomes a piece itself. A decorative object, further than a catalogue, this piece is volumetric design nice to see, touch and feel.

LIFEWTR Series 1