DZGN

LIFEWTR Series 1

Cloudy Tea

Combined with the packaging of traditional Chinese calligraphy and painting scroll, the design involves the inspiration of scroll into the tea tube and tea bag, which has different features from other designs. The advantages of this design is that people will have a sense of ritual when they opened the package. After opening the knot, it unfolds a picture of Chinese landscape painting which is composed of the roots of a tree, leaves of tea and flower of tea. It can not be seen before opening, thus the packaging only has concise patterns which only includes teapot, words and seal.

Sydney Ugg

The Sydney Ugg website is designed to appeal to a premium local market, and the international tourist looking for authentic Australian Uggs. To give Sydney Ugg a competitive edge in an oversaturated market, Cord & Berg focused on enhancing usability and brand loyalty by merging carefully selected, innovative features and bold, modern design to streamline the purchasing process and ultimately provide an easy, intuitive and enjoyable experience, time and time again. Stand out features include the custom 1 page checkout, shop page design and category change from within single product pages.

Memento

All start with thankful. A series of letter openers that reflects occupations: Memento is not just a set of tools but also a series of objects that expresses the user’s gratitude and feelings. Through product semantics and simple images of different professions, the designs and the unique ways each Memento piece is used give the user various heartfelt experiences.

Pepsi Prestige

Kirin Natural Mineral Water

This is a bottled water product sold only on an e-commerce site.Thirty bottles which have 6 different types of design are assorted in a box. We made the water itself the protagonist of the design. One side of the bottle has the small product title only,so that the patterns of the back are seen through the “refraction of water”. The patterns look differently according to the angle.Such effect increases the presence of natural water itself and the water looks more delicious through the bottle.