DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Remaking Art

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

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Six Pandas

The brand logo extracts the cute and honest appearance of pandas in its design, using overlapping and shared techniques. Three pandas, either lying or sitting, form six complete pandas through the flexion and extension of their legs and feet. The logo graphics have been continuously arranged in multiple ways and transformed into exclusive patterns for the six panda brands. Fashionable product design, loved and purchased by consumers.

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2021 HBS New Year's Eve

Hunan TV's 2020-2021 New Year's Eve concert stage design is based on the Watchtower Stage, Time Stage, Dream-chasing Stage, Starry Stage, and the central stage. Each stage's decoration, lighting installations, and overall structure have been meticulously arranged to create a unique visual feast for the audience. This stage design not only serves its functional purposes but also preserves the beauty and integrity of the stage.

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Trip of Tea

The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.

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Act

The project aims to enhance user experience with the app and introduce new products while understanding user needs. The primary objective is to improve app functionality to better align with user preferences. The Lollypop Design team developed features that are easily modified for seamless usage and time-saving transactions, facilitating smoother exploration of the app. Additionally, robust security measures are being implemented to ensure a reliable environment for user interactions, with a commitment to fostering user engagement and building trust with users.

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Bedtime Story

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

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