EP
Episode is a brand identity and brand experience design for a shared residential platform. The design is user-centered rather than supplier-centered, and it gives priority to communication with residents. The square in the Episode logo stands for a space that holds diverse stories. Logos, colors, typefaces and key visuals are applied across online and offline touchpoints, including resident cards and room numbers. The system is flexible rather than fixed, so each resident can complete the design with a personal story.
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