DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
This Baijiu is a limited-edition product launched by the Baijiu manufacturer. The idea of this Baijiu is about the Chinese zodiac year. In order to bring out a cultural and artistic effect for this limited-edition product, the design combined the Chinese calligraphy with the landscape painting to design the Hai. Hai means Pig in Chinese culture. The application of two outstanding cultural features on the design gives an artistic result for the product.
Continue readingThe designers used the idea of the mountain shape of the Dabie Mountain of China in the project. The designers combined the traditional Chinese ink painting with the line expression form to show the mountain shape. The design has a large area of white space with a strong Chinese painting and calligraphy. The main color of the design is green. The image of the design is simple, clean, and energetic that conveys the design concept naturally.
Continue readingSonghua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.
Continue readingCentrestage being one of Asia’s premium fashion events was held at the Hong Kong Convention and Exhibition Centre for 4 days. Over 220 fashion brands occupied a 7000 square meter area. The event organiser gave 3 communal areas at the event to elevate the show’s ambience. To reflect the design concept, Tomorrow Lab a series of futuristic industrial laboratory themes were created to evoke the visitors’ imagination. Various installations were developed, starting at the venue’s entry concourse area then leading into the exhibition hall’s central display and catwalk arena.
Continue readingThe Steel City is a stylized model depicting the steelworks of the future. It consists of semi-transparent acrylic models placed on a led-wall, which serves as a screen for demonstrating various use-cases by literally making the Steel City glow: when selecting one of the scenarios at the terminals, users trigger animations which visualize the processes and work-flows of the steel plant in a firework of light and color projected through the acrylic models on top. The whole experience is extended by a professional layer of information, accessed at the terminals via a unique haptic interface.
Continue readingAlthough each product belongs to different level, the whole series of black tea makes consumers feel the same brand concept with different design language. Different material, size and shape in each series of package shows a statement of professionalism. Black and red as the main color of product and embellish a bit white, illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate. At the same time, octagon shape as the core symbol, makes the whole series looks exactly like a family.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Studio by Liu Jinrui
Wednesday, 16 OctoberDigital Level by Tactile Design Teams
Tuesday, 15 OctoberPublic Art by Iutian Tsai
Monday, 14 October
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.