DZGN

PepsiCo Design and Innovation

Brand Experience

Sunday, 26 March 2023

Rockstar Spotlight Studios

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

patrizia dottori

Environment Photographic Project

Saturday, 25 March 2023

Fireberg

The artist's project concerns a theme today at the center of global attention both at an institutional and population level: the environment. In these images the primary element is the ice and its melting. The artist created it through the chromatic inversion from positive to negative, which coincides with the concept of change, representing an opposite reality: the ice becomes fire, the cracks become a volcano. A new style that tells the problem by analyzing the Perito Moreno Glacier.

Ruud Winder

Corporate Identity

Friday, 24 March 2023

Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

RODRIGO CHIAPARINI

Seasoning Brand

Thursday, 23 March 2023

Jelly Fresh

The use of the newspaper boy's photograph in association with the typography, layout and graphic elements, attempts to create a connection with the consumer and also to present the brand in a fun and unique way. The design follows a modern and clean premise, in order to stand out from other brands packagings. Also, the project's color palette is an aspect that could highlight the packagings in the shelves or that could incite some curiosity in the buyers.

Chenxin Yang

Animation

Wednesday, 22 March 2023

Sea of Ink

Sea of Ink is an animated short, which is about a story that an artist is struggling with the creative block about the art journey under the sea. This animation portrayed an artist’s creative dilemma and demonstrated a process of breaking through via self discovery. The short artistically discussed emotional exploration during an artwork creation phase. The animation combined a variety of techniques, such as 2D, 3D and live-action photo shooting. The director of the film leveraged the 3D hand-drawn watercolor ink as the artistic style of the film.

CITIC Dicastal CO.,LTD

Wheel

Tuesday, 21 March 2023

Smart Display

This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver's mood to human-vehicle interactions, and meet consumers' need of personalized and smart wheel products.

DZGN

Rockstar Spotlight Studios

Fireberg

Animated Koopmans Logo System

Jelly Fresh

Sea of Ink

Smart Display

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Rockstar Spotlight Studios

Fireberg

Animated Koopmans Logo System

Jelly Fresh

Sea of Ink

Smart Display

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