DZGN

Leng Chen

Drink Packaging

Tuesday, 30 August 2022

Hou Juice

Pagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.

GarryVeda design Bureau (c)

Cannabis Infused Pills

Monday, 29 August 2022

Secret Tarts

The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.

Cheng Tian Sheng

Liquor

Sunday, 28 August 2022

GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

Angela Spindler

Snack Food

Saturday, 27 August 2022

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

PepsiCo Design and Innovation

Packaging

Friday, 26 August 2022

Off the Eaten Path

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Adam D. Tihany and Matteo Vercelloni

Italian Design Museum

Thursday, 25 August 2022

CoDe

CoDe, the Costa Design Collection, is the first museum-type cultural space on a cruise ship, created to capture the spirit of “Italian taste” through a selection of objects and furnishings, fashion items, artifacts and anecdotes. Each exhibit is intricately connected to the history of Made in Italy, a sentiment that represents the value of expertise and invention in the “Bel Paese,” making these design objects true points of reference for Italy’s global influence from the 1930s to the present.

DZGN

Hou Juice

Secret Tarts

GuJingGong

Nudus

Off the Eaten Path

CoDe

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Hou Juice

Secret Tarts

GuJingGong

Nudus

Off the Eaten Path

CoDe

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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DISCOVER