DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Ling Lie Vodka

The ingenious packaging of this localised white spirit gives the drinkers a pleasant and relaxing drinking experience. The bottle is transparent and lightsome, showcasing the extreme purity of the liquor body. The natural Xiling Snow Mountains elements and modern workmanships perfectly blend the idea of natural purity and Eastern technical wisdom. The environmentally friendly label paper and renewable bottles not only ensure the eyeable aesthetic appeal but also rejuvenate environmental sustainability, expressing the sense of social responsibility.

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Jiao Yu Gin

This localised gin packaging gives customers a pleasant and relaxing drinking experience. The main body of the package showcases the aesthetic characteristics of the traditional bamboo weaving culture of the Ba Shu style combined with the modern, sophisticated art style. The bamboo weaving element and raw material labelling also express the brand concept of Natural as Nature. While ensuring an attractive appearance, using bamboo paper and oak cork also rejuvenates environmental sustainability.

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Blooming Flowers Seeking

The cosmetic packaging exudes a natural allure, breaking away from the traditional, reserved aesthetic commonly found in the cultural and creative designs inspired by the Palace Museum. It forges a new path by incorporating lively motifs like regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all enhanced with exquisite textures and a palette that is both simple and elegant. These elements unite to create an artistic realm that resonates with the vibrancy of everyday life. Tailored to appeal to younger groups, this packaging also elevates brand recognition.

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Shede Spirit Oriental Wisdom

This spirits gift box stands out with the integration of Weiqi culture and the playability of Weiqi game. The spirits bottles and Weiqi stone bowls mimic black and white Weiqi stones and are placed crisscross, visually conveying the Oriental wisdom flowing in Weiqi, namely an opposite but unified relationship between abnegation and obtainment. This dialectical nexus aligns with the dynamic equilibrium people strive for. As a synthesis of the brand connotation and the spiritual core of Weiqi, this packaging offers a culturally rich and playful experience for users during spirits savoring.

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Anti Sun Damage Series for Children

The sunlight shield visual hammer symbol is creatively incorporated into the packaging, which aligns with the brand concept of light damage resistance. The snow mountain series packaging design emphasizes the unity and playfulness of the product, showcasing the aesthetic pursuit and mastery of the designer. Furthermore, the packaging of this series is scientifically designed to improve its usage and interactive experience, promoting innovation and child friendliness.

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HEU 70th Anniversary

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

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