DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also the salamander fish, pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Continue readingThe Pompadour is the pocket companion for the discerning gentlemen who want to reflect for themselves. Launched as a luxurious classy fragrance it captures the camaraderie of the classic English barbershop. The Pompadour was created to remind its targeted consumers of the 18th and 19th century where the barbershop was not only a place for gentlemen to procure a haircut or shave but a space where fraternities were formed. A truly iconic design for aspiring and classy gentlemen who seek experiences that help project them as being sophisticated and in the know.
Continue readingThis is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Continue readingAncient Chinese used a leaf to perceive the world, like seeing a World in a Grain of Sand, and a Heaven in a Wild Flower (Blake, W. 1968 Auguries of Innocence). Referencing from the process of extracting the treasure from big Pu'er tea leaves, they designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes. With minimal design elements, the product shall pop amongst the tea market’s overly complex designs.
Continue readingIt is the first high-quality drinking water brand featuring soft mineral water in China. The overall design of the two parts shows harmony while having contrast.The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane.
Continue readingThe package consists of individual packaging sleeve, gift bag of 3 cans, gift box of 6 cans, 9 cans and 12 cans. A Handle of gift bag uses a rope that resembles a fishing port. Gift boxes are made up of bright orange (representing the sun) and blue (representing the sea). Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.
Continue reading
DZGN features world-class communication design, graphics, packaging and technological innovation.
Wireless Vinyl Record Player by Martin Willers
Wednesday, 27 NovemberDigital Illustration by You Zhang
Tuesday, 26 NovemberPrivate Club House by Kris Lin
Monday, 25 November
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.