DZGN

Junjian Wan

Alcoholic Beverage Packaging

Tuesday, 2 September 2025

Koya Golden Dragon XO

Koya Golden Dragon XO is a packaging design for an alcoholic beverage. The glass bottle is shaped like an oak aging barrel. A zinc alloy dragon, precision cast and polished, coils around the bottle as a symbol of strength and prosperity. The cap is shaped as a dragon head, so the liquor appears to flow from the mouth of the dragon while pouring. The outer case is made of rigid board with a gold metallic finish, crimson details and classical dragon illustrations. A metal handle makes the case easy to carry. The design joins Eastern symbolism with Western brandy tradition.

Sinong Wu

Chinese Baijiu Packaing

Monday, 1 September 2025

Lu Zu 30

Lu Zu 30 is a packaging design for a Chinese Baijiu aged for thirty years, created for the fiftieth anniversary of a distillery in Luzhou. The bottle has a circular form with nine steps at the top and a dragon motif, and the lower part is electroplated for a mirror like metal effect. The outer box resembles a classical Chinese building and holds a commemorative manual and wine glasses. The front emblem joins an hourglass with a red ribbon, where the hourglass stands for time and the ribbon stands for celebration.

Sinong Wu

Qingke Liquor

Sunday, 31 August 2025

Tianyoude 4600

Tianyoude 4600 is a packaging design for Qingke liquor from the Qinghai Tibet Plateau. Illustrations show the snow capped mountains and glaciers of the high altitude region. The packaging uses an interactive opening method, so the plateau scenery is revealed at the moment the box is opened. Recycled corrugated paper forms the structure, and an integrated cut creates a built in handle, so no shopping bag is needed. A voucher inside lets the bottle be refilled at selected stores or reused as a vase.

Kazuo Fukushima

Beverage Packaging

Saturday, 30 August 2025

Heritage Wrap

This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.

Cansu Dagbagli Ferreira

Branding and Packaging

Friday, 29 August 2025

Zona

Zona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.

Ibrahim Badri

Corporate Brand Identity

Thursday, 28 August 2025

Hued

The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.

DZGN

Koya Golden Dragon XO

Lu Zu 30

Tianyoude 4600

Heritage Wrap

Zona

Hued

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Koya Golden Dragon XO

Lu Zu 30

Tianyoude 4600

Heritage Wrap

Zona

Hued

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER