DZGN

Meng Shenhui

Brand Identity

Saturday, 26 August 2023

Remaking Art

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

Hisamichi Kasai

Vintage Japanese Sake Packaging

Friday, 25 August 2023

Vintagience

This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.

Hisamichi Kasai

Bottled Japanese Tea

Thursday, 24 August 2023

Tamausagi

Tamausagi is a bottled tea brewed with Uji Gyokuro, the highest grade of Japanese tea. We designed the brand to enhance and capitalize on the value of Japanese tea, which has been offered for free. The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol is derived from the legendary rabbit that guided the guardian god of Uji. The bottle design depicts a moonlit night with thin clouds, representing the Gyokuro tea's cultivation method of blocking out the sun's rays. This is a new Japanese tea design to be offered during special moments.

Mengzhen Xu

Children's Medicine Packaging

Wednesday, 23 August 2023

Bead

There is a Chinese saying that good medicine is bitter, but good for health. Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.

Asta Kauspedaite

Bottle Design And Labels

Tuesday, 22 August 2023

Starka Wildside

The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.

Bin Li

Concert Stage

Monday, 21 August 2023

2021 HBS New Year's Eve

Hunan TV's 2020-2021 New Year's Eve concert stage design is based on the Watchtower Stage, Time Stage, Dream-chasing Stage, Starry Stage, and the central stage. Each stage's decoration, lighting installations, and overall structure have been meticulously arranged to create a unique visual feast for the audience. This stage design not only serves its functional purposes but also preserves the beauty and integrity of the stage.

DZGN

Remaking Art

Vintagience

Tamausagi

Bead

Starka Wildside

2021 HBS New Year's Eve

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Remaking Art

Vintagience

Tamausagi

Bead

Starka Wildside

2021 HBS New Year's Eve

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER