DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Zacapa Reserva Limitada 2019 Branding and Design

Laurent Hainaut Branding and Design Limited Edition Tuesday, 4 February 2025

Zacapa Reserva Limitada 2019

Zacapa Reserva Limitada 2019 is a limited edition packaging design for an aged rum. The brown label with gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, a woven straw band made in special colors for this edition by local Guatemalan craftswomen, wraps around the bottle. The canister design blends washes of colors and textures inspired by the Guatemalan landscape. On the canister, the petate band and the signature band with tasting notes are presented in gold hues.

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Sister's Ice Cream

Azadeh Gholizadeh Ice Cream Packaging Monday, 3 February 2025

Sister's

This Packaging is designed for the Sisters Ice Cream Company. The design team has tried to use three ladies, who are reminiscent of the manufacturers of this product, in the form of happy colors that come from the taste of each ice cream. In each flavor of the design, the shape pf the ice cream is used as the character's hair, which presents an interesting and new image of ice cream packaging. This design, in its new form, has attracted a lot of attention amongst its competitors and has had high sales. The design tries to create original and creative packaging.

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Fanwu Xiangyin Tea Beverage

Wen Liu Beverage Packaging Sunday, 2 February 2025

Fanwu Xiangyin Tea

Fanwu Xiangyin Tea is a packaging design for Pu'er tea from Xishuangbanna in Yunnan, China. The illustration takes the shape of an elephant head and combines tea gardens, tea trees, tea pickers and animals of Yunnan. The outer box is made of a compressed wood material that is non-polluting, degradable and eco-friendly. The box is light and easy to carry. The tea is held in a metal jar with a handle, and the jar can be reused after the tea is finished. The design presents traditional tea culture in a contemporary form and supports environmental awareness.

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Macys Website Redesign

Willy Lai Redesign Web Saturday, 1 February 2025

Macys Website

Macy's website is an e-commerce platform that allows customers to shop the Macy's assortment online. The website was redesigned in 2019 in direct response to customer feedback, resulting in a clean, simple and fashion-inspired design. The layout draws on fashion media and consumer technology products, and it aims to distinguish Macy's from competing retailers. Modern responsive web technologies were used, so the site can be viewed on laptop computers, tablets and smartphones. User experience research guided the redesign, including surveys, interviews and usability testing.

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Off the Eaten Path Packaging

PepsiCo Design and Innovation Packaging Packaging Friday, 31 January 2025

Off the Eaten Path

Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.

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Aum Campus

Edwin Mintoff Campus Cultural Heritage Thursday, 30 January 2025

Aum

AUM British Building is a university campus created within a 19th century heritage building in Senglea. The building was severely damaged during the Second World War and later fell into disuse. The historic fabric was restored carefully, and the structure was rehabilitated for contemporary use. The campus contains classrooms, laboratories, offices, a library, an internal garden and a cafeteria that remains open to the public. Contemporary materials were chosen to stay visually distinct from the original fabric. Exposed services and riveted steel beams recall the industrial past.

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