DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Tazo Refresh Beverage

PepsiCo Design and Innovation Beverage Packaging Monday, 22 April 2024

Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

Continue reading about Tazo Refresh Beverage

 
Lunema Specimen Typeface Book

Paul Robb Typeface Book Graphic Sunday, 21 April 2024

Lunema Specimen

Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.

Continue reading about Lunema Specimen Typeface Book

 
Woman in Power Costume Design

Reba Dilbert Costume Design Performing Arts Saturday, 20 April 2024

Woman in Power

Woman in Power is a carnival costume created to represent the strength of women. The costume forms a fan-like shape adorned with feathers, worn as a statement piece. The pink and purple colors refer to the global symbols of breast cancer and domestic abuse awareness. The sculpted structure is framed with metal wire and bonded using a special technique, then covered with fabrics such as spandex and lace and finished with sequins and other embellishments. Woman in Power was handmade from scratch as a tribute to survivors.

Continue reading about Woman in Power Costume Design

 
Pupstar Brand Identity

Haolai Francis Zhou Brand Identity Graphic Friday, 19 April 2024

Pupstar

Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets.

Continue reading about Pupstar Brand Identity

 
Nanxiang Incity Visual Signage System

Zesion Design Visual Signage System Graphic Thursday, 18 April 2024

Nanxiang Incity

Nanxiang Incity is a visual signage system created for a shopping mall in Shanghai. The design draws on the local culture of Nanxiang, an area known for cranes and temples, and turns the form of cranes flying in pairs into abstract signage images. Floor guides and merchant listings are placed at escalator entrances and exits and at points where visitor flows cross. White ink blocking printing is applied to the light sheets, so text and outlines stay clear. The hanging pieces use mirror pivot points that blend with the mall interior.

Continue reading about Nanxiang Incity Visual Signage System

 
Branding Accademia of Perugia Brand System and Campaign

Paul Robb Brand System and Campaign Graphic Wednesday, 17 April 2024

Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

Continue reading about Branding Accademia of Perugia Brand System and Campaign