DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
2021 Kids Channel Ident Promo TVC Animation

2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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Tao Hua Ji Packaging Design

Tao Hua Ji

Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.

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Heritage Wrap Beverage Packaging

Heritage Wrap

This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.

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Victra Sport EV Tire

Victra Sport EV

Victra Sport EV is a tire specially designed for electric vehicles. High-dispersion nanotechnology and a high-strength pattern design effectively reduce power consumption thus improving energy efficiency and lengthening range. The optimized pattern design and sound-absorbing foam technology filter out unwanted road and pattern noise and elevate cabin comfort. Footprint optimization technology and a special EV tread compound improve its capacity to cope with high torque and high load, which provide longer tread life.

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Mai Meng  35th Anniversary Concert Tour

Mai Meng

Mai Meng, titled Treasure The Moment, is a concert tour that marks thirty-five years of a Mandopop career. The tour combines reimagined classic songs with a minimalist stage design. Modular, movable and transparent LED panels carry high-resolution visuals matched to the mood of each song. Lighting is synchronized with the tempo of the music, and sound is adjusted to each venue. City specific songs, a live sing-along and hidden handwritten letters invite the audience to take part. The tour is intended to connect longtime listeners with younger audiences.

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School Admissions Advertising and AR Campaign

School Admissions

ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.

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