DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Long Xi Incense Stick Packaging

Long Xi

Long Xi is a packaging design for incense sticks. An aluminum-coated film bag encases a wooden box, creating a contrast between the two materials. The wooden box uses a curved sliding structure and layered cotton paper labels in place of conventional plastic seals. Inside, the contents are stacked, and a sponge-padded cardboard layer protects them during transport while carrying brand information. An accessory box with a handle sits at the bottom. Gold stamping and embossing reproduce dragon and bronze patterns from ancient China.

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Guyuelongshan Chinese Rice Wine Packaging

Guyuelongshan

Guyuelongshan is a packaging design for a Chinese rice wine from Zhejiang, China. The wine is brewed with a traditional process and has a low alcohol content, which makes the drink suitable for daily use by younger consumers. The packaging follows the aesthetics of Chinese landscape painting, and the container form suggests mountains, water and sunset. The design aims to renew the plain appearance of older rice wine packaging and to present Oriental culture in a modern way. The package measures 340 mm in width, 130 mm in depth and 150 mm in height.

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Niferia Digital Art

Niferia

The research of this Dark Witch character started by looking into the Korean culture once more, but this time designer wanted to create something realistic, Asian with better character appeal and strong feelings and wanted to make her dark, mysterious in real-time, and realistic. The project starts in the heart of Tokyo in January 2022 and it's updated every two months with new character designs and story reveals.

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2021 HBS New Year's Eve Concert Stage

2021 HBS New Year's Eve

2021 HBS New Year's Eve is a concert stage designed for a televised and online New Year's Eve show. The stage is divided into seven zones, with a central stage and auxiliary stages on both sides. A large gyroscope structure forms the center. The structure is 30 meters wide and 25 meters high and rests on a single steel column. The upper half can be raised by a hydraulic cylinder, and the outer ring is moved by twelve computer-controlled hoists. A curved LED screen, water elements and lighting fixtures complete the setting.

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Tree in a Bottle Lubricant Packaging

Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

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Gongche Sketch Book Impart Wisdom

Gongche Sketch Book

Gongche Sketch Book is an interactive book about Gongche notation, a traditional Chinese musical notation system. The book presents a redesigned set of Gongche characters, refined in stroke direction, thickness and size for clarity. A 30-note hand-cranked music box movement is built into the book structure. A punched paper tape matching the notation is inserted into the movement, and turning the crank produces the written pitches. The bare wire hardcover binding exposes the spine and the layered pages. The design lets readers study Gongche notation by sight, sound and touch.

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