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DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Guo Cui Wu Du Chinese Baijiu

Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

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Centrestage 2025 Event Organiser Space

Centrestage 2025

Centrestage 2025 is a four-day fashion event held at the Hong Kong Convention and Exhibition Centre. The layout spans over 11,000 square metres and includes an interactive entrance hall, six thematic zones and three fashion show stages. More than 40 fashion shows and seminars were presented. A slanted LED wall and a 12 metre wide semi-circular digital wall frame the entrance. A 4 metre tall interactive Power Hub and overhead programmable LED rings combine light, sound and media. Visitors move from the arrival area to the main show hall.

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Spicy Shrimp Soybean Sauce Paste Packaging

Spicy Shrimp Soybean Sauce

Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.

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Zhou Shen 9.29Hz World Tour Concert

Zhou Shen 9.29Hz World Tour

Zhou Shen 9.29Hz World Tour is a concert stage design created for a series of thirty live shows. The main stage measures 79.2 metres wide, 19.2 metres deep and 2.2 metres high, and includes a curved LED screen, a rotating piano stage, performance lifts and a kinetic lighting ceiling. The stage is built from modular flame-retardant components that can be transported and reassembled in different venues. Local cultural elements and audience interaction are included in each show. The modular approach supports reuse and reduces waste.

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Fanttik Packaging

Fanttik

Fanttik is a packaging design for a series of consumer electronics and outdoor tools. The packaging uses a minimalist form and a rigorous layout, with the brand name placed at the visual center. Product models and function identifiers appear above the brand name, while the brand slogan is placed below, creating a clear information hierarchy. Matte black cardstock paper is combined with gold foil stamping and glossy coating, forming a restrained contrast of textures. The intent is to give practical tools a calm and professional image and to support brand recognition.

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HYZY World Youth Activity Center Corporate Identity

HYZY World Youth Activity Center

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.

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Design Idea of the Day

Innovative Concepts and Creative Ideas.

Every great design starts with a great idea. Everyday, we feature a highly innovative design idea or creative concept that shows original thinking and practical solutions. Explore award-winning concepts, inventive approaches and inspiring visions from designers, artists, architects and innovators worldwide. Visit us every day to get your daily dose of creative inspiration.

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