DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Lays Signature Food

PepsiCo Design and Innovation Food Event Friday, 4 July 2025

Lays Signature

Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.

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Rosa Roxburghii Tea Packaging

Guangzhou Cheung Ying Design Co., Ltd. Tea Packaging Packaging Thursday, 3 July 2025

Rosa Roxburghii

Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.

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Inspiration Zippo New Website

Wenyuan Chen Zippo New Website Web Wednesday, 2 July 2025

Inspiration

Inspiration is a website created for the brand Zippo. The website presents the brand through a new visual identity and an interactive user interface. Dynamic images give the pages an experimental visual character. A black theme is applied across the layout to support a consistent viewing experience. The interaction design is built with progressive user interface technology to keep visitors engaged. The aim is to open a conversation with consumers and to express the culture of the brand in a current form.

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Kum-Kum Water Packaging

Backbone Branding Water Packaging Packaging Tuesday, 1 July 2025

Kum-Kum

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

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Art and Us Book Design

Vilius Dringelis Book Design Print Monday, 30 June 2025

Art and Us

Art and Us is a book that presents selected works from the collection of an art foundation. The main part shows only images of the works, while a separate small booklet, held in a pocket at the back, describes each work by page number. Every page carries original hand drawn textures, so the book recalls an artist sketchbook. The soft cover is made of transparent PVC with silk-screen printing, and kettle stitching leaves the binding visible. Three papers are used, including translucent sheets and rough sheets for exhibition documentation.

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Woonwaard Rebranding

Ruud Winder Rebranding Graphic Sunday, 29 June 2025

Woonwaard

Woonwaard is a corporate identity created for one of the largest housing associations in the Netherlands. The identity is modern yet serious, and it conveys calmness and serenity. The design represents the diversity of the tenants and the positive aspects of renting. Each application is given a unique set of circles, taken from a basic design of more than 250 circles in different compositions and colors. The printed media use FSC certified paper with six Pantone colors plus black. Digital applications reduce the use of paper.

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