DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Xijiu Silk Road Liquor Packaging

Xijiu Silk Road Liquor

Xijiu Silk Road Liquor is a packaging design for a Jiang-flavor liquor collection that commemorates the Silk Road. The bottle is made of polished porcelain and carries ten porcelain paintings of ten landmarks along the Silk Road. A gilt ribbon inspired by silk wraps around the bottle body and follows the route linking the ten landmarks. The cap is based on the form of an imperial jade seal. The set is presented in a faux leather box with bronze pins and a handle. A double inner layer opens to display the ten landmark scenes.

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Dukang Liquor The Maker of Chinese Baijiu

Dukang Liquor

Dukang Liquor is a packaging design for a Chinese baijiu. The bottle is shaped from top to bottom to form the abstract profile of Cao Cao, a historical military strategist and poet whose verse gave the brand its name. The cap recalls the headwear of officials of the period after the Han dynasty, and the body is carved like a gown, which also gives a steady grip. Glass is used instead of the ceramic common to similar brands, so the surface gains gloss and texture. The outer box is decorated with a vector painting of Luoyang, the ancient capital.

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Super Ego Digital Art

Super Ego

Super Ego, an art project that satirises consumer culture and the impact of social media on people. The project aims to criticise the artificial feeding of people's egos through likes and followers on social media platforms such as Instagram. It wanted to create a metaphorical representation of society's new superheroes, whose lives revolve around getting more likes and followers. The project focuses on Instagram, where every image posted online is displayed as a showcase to capture the attention of users.

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Tibet Shannan Corporate Identity

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

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The Coffee House Branding

The Coffee House

The Coffee House is a packaging and branding concept for a coffee brand. The design expresses the simplicity and hospitality that coffee can offer through a clean and modern visual language. Coffee beans are used as a graphic element, helping buyers to quickly understand the content of the package. The color palette highlights qualities such as comfort and flavor. The products are presented on can mockups that suggest materials suited to the segment. The concept was developed digitally as a study of simple coffee packaging.

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Effortless Packaging Design

Effortless

Effortless is a packaging design for a customized hair care brand. The brand offers more than 300 precise hair care solutions based on hair type, living environment and styling habits. The packaging carries only functional information, arranged in a clear visual order so that function and appearance are unified. The logo uses a humanist sans serif typeface, and the symbol joins the letter E with a precise scale line. A variable grid system based on a ratio of 1 to 1.414 guides each layout. Each package measures 52 mm in width, 52 mm in depth and 190 mm in height.

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