Advertising

Discover 92 award-winning designs tagged Advertising on DZGN.

Designer: Bloom advertising agency Work: Image Campaign Classification: Advertising

Blink App

Thanks to the innovative Blink App, building cleaners have their processes under control and all in real-time. In the image campaign, this empowerment is vividly portrayed through the transformation of users into superheroes or action figures, equipped with specialized cleaning accessories. The meme-inspired message "That moment when..." adds a touch of humor to the motifs. This bold visualization creates a striking contrast in the otherwise reserved cleaning industry, capturing attention in the product.

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Designer: PepsiCo Design and Innovation Work: Campaign Classification: Advertising

Lays Heartwork

Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.

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Designer: YiJun Jiang Work: Mobile Exhibition Classification: Advertising

Saia 100 Year Museum Truck

The Saia 100 Year Museum Truck showcases Saia LTL Freight's century-long history, along with its interactive trucking-related artifacts and truck driver simulator. The Mobile Truck Museum immerses visitors in a classic American success story. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in American history. The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends.

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Designer: Fabiano Dalmácio Work: Social Ad Classification: Advertising

Full Moon

Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.

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Designer: Daniel da Hora Work: Communication Design Classification: Advertising

Cats in a Box

The design team campaign ingeniously combined bold illustrations with a cheerful atmosphere, aiming to debunk covid-19 myths and promote cat adoption. Research-driven, it uncovered misconceptions, leading to impactful messaging and product line development. Through a vibrant marketing approach and a successful charity bazaar, the campaign not only raised funds but also challenged societal beliefs, fostering a more informed and compassionate community.

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Designer: Maria Burgelova Work: Mobile Application Classification: Advertising

Bits'n'Bites

Bits’n’Bites, as a saying, evokes images of snacks and socializing, reminiscent of times when people connected face to face. The application fosters authentic professional connections, prioritizing human interactions above all. Its humancentric approach is evident in its intuitive interface, which streamlines the process of relationship building. Featuring elements that mimic face to face interactions, such as personalized conversation starters, it offers a novel platform for the cultivation of deep connections.

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Designer: Ralf Kauffmann Work: Sneakers Box Classification: Advertising

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

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Designer: Yingbo Qiao Work: Integrated Advertising Campaign Classification: Advertising

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

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Designer: Yana Okoliyska Work: branded content Classification: Advertising

Barking good

Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs a wide range of branded content is developed to form a whole new visual communication to help tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.

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Designer: Bloom advertising agency Work: Browser Game Classification: Advertising

Travel Buddy

Travel Buddy is an interactive adventure that playfully showcases Holiday Extras' products. The parallax game world creates a virtual travel experience as players navigate. In the role of a travel buddy, players guide a couple in vacation planning, offering tips for a successful trip. The advice leads to a humorous travel type test, uncovering one's vacation behavior. Alongside exploring the product range, players gain insights into their own travel preferences.

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Designer: Andre Tehhsi Chen Work: Sports Performance Event Classification: Advertising

2020 Super Star

2020 Super Star is an advertising campaign created for an annual sports event held by the Taiwan government at Taipei Arena. The campaign promotes physical education and connects different sports with the public. The typography transforms calligraphy forms and includes sports elements such as archery and tennis courts. The color plan is drawn from the archery target, using indigo, red and gold with black and white. The campaign includes posters, brochures, kinetic pictograms, television commercials, motion graphics and digital signage.

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Designer: Xudong Zhang, Hao Tan Work: Ip Image Design Classification: Advertising

Chaos Pogo

Wow is a brand mascot created for Chaos Pogo, an open pub brand focused on young people. The mascot is based on the honey badger, an animal seen as a symbol of ardor, youth and bravery. A flat head with white hair, sharp claws and a distinct tail make the character easy to recognize. Firm eyes with rose red pupils add a sense of mystery. The bold appearance reflects the brand culture and character. Symbols drawn from the mascot are also applied to brand products, strengthening the bond between customers and the brand.

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