DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Beverage

Discover 30 award-winning designs tagged Beverage on DZGN.

Adrenaline Space Beverage

PepsiCo Design and Innovation Beverage Packaging

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

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Tazo Refresh Beverage

PepsiCo Design and Innovation Beverage Packaging

Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

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Plant Selected Beverage

Blackandgold Design (Shanghai) Co., Ltd. Beverage Packaging

Plant Selected

Plant Selected is packaging for a plant-based beverage. The bottle is made of PET and covered with a matte film, and measures 60 mm wide, 60 mm deep and 177 mm high. The design follows a minimalist style inspired by Scandinavian design, with a large area of white space. The key benefit, 6 grams of protein per 100 millilitres, is stated clearly. Many plant-based beverages use busy graphics that show ingredients and product images. The calm layout of Plant Selected is intended to stand out on the shelf and to present the drink as vegan nutrition.

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Plant Selected Beverage

Blackandgold Design (Shanghai) Co., Ltd. Beverage Packaging

Plant Selected

Plant Selected is a packaging design for a range of plant-based drinks. The container is a PET bottle covered with matte film, measuring 60 mm in width, 60 mm in depth and 177 mm in height. Green is used for the soya drink and blue for the oat drink. The product name is set in a large graffiti-style English font, and gold soya beans and oats are integrated into the letters. A fully colored background forms a strong color block on the shelf. Product benefits are placed at the bottom to inform consumers.

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Xin You Ran Baijiu Beverage

Wen Liu Beverage Packaging

Xin You Ran Baijiu

Xin You Ran Baijiu is a packaging design for a Chinese liquor released for a zodiac year. The main visual image combines Chinese calligraphy with landscape painting. The bold outline of the calligraphy is joined with the spatial depth and fine detail of the painting, so the two art forms read as one image. The theme is Hai, the sign of the pig in the Chinese zodiac. Paper, ceramic and wood are used together to express Chinese cultural character. The box measures 180 mm in length, 150 mm in width and 320 mm in height.

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Si Te Baijiu Beverage

Wen Liu Beverage Packaging

Si Te Baijiu

Si Te Baijiu is a packaging design for a Chinese liquor. The packaging is decorated with the Baoxiang Flower, an ancient Chinese pattern that carries the meaning of treasure and long life. The pattern is combined with bold oriental colors to form a contemporary Chinese aesthetic. The package is made of special paper and silk cloth, and the front side is produced with a weaving process. The product name is presented on a metal card. The bottle is ceramic with a roasted flower finish. The package measures 165 mm in length, 135 mm in width and 320 mm in height.

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Cong Tai Baijiu Beverage

Wen Liu Beverage Packaging

Cong Tai Baijiu

Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.

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Wiseman Beer Beverage

Wen Liu Beverage Packaging

Wiseman Beer

Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.

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Happy Ginger Ale Beverage

Wen Liu Beverage Packaging

Happy Ginger Ale

Happy Ginger Ale is a packaging design for a ginger beverage sold in aluminum cans. Each can measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. The main visual is a hand drawn illustration of four characters named Ginger Man, Ginger Lady, Ginger Grandma and Ginger Kid. The four figures represent men, women, older people and children. Each character holds a can and shows a satisfied expression. The simple and lively style aims to build an emotional connection and to invite consumers to taste the ginger flavor.

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Yedao Lugui Baijiu Beverage

Wen Liu Beverage Packaging

Yedao Lugui Baijiu

Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.

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Yingjiagong Baijiu Beverage

Wen Liu Beverage Packaging

Yingjiagong Baijiu

Yingjiagong Baijiu is a packaging design for a Chinese distilled spirit. The shape of the Dabie Mountain is used as the main design element. Traditional Chinese ink painting and line drawing are combined to form the mountain image. A large area of white space is applied, and green is the main color. The outer box is made of plastic to reduce cost and allow recycling. The bottle and the cap are made of ceramic with a sprayed finish. The box measures 136 mm in length, 116 mm in width and 290 mm in height. The design presents the natural fermentation setting of the distillery.

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Cilly Beverage

Guangzhou Cheung Ying Design Co., Ltd. Beverage Packaging

Cilly

Cilly is a packaging design for a rosa roxburghii juice aimed at young consumers. The juice is intended to cleanse the palate during meals while offering a healthy and nutritious option. The container is an aluminium can with a capacity of 245 ml. The can measures 65 mm in length, 65 mm in width and 95 mm in height. The graphics combine a graffiti style with pop art. The brand name is placed within an abstract effect of splashing juice. Bright contrasting colours give the can a young and fashionable appearance.

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