Packaging

Discover 1029 award-winning designs tagged Packaging on DZGN.

Designer: Yingsong Brand Design (Shenzhen) Co, Ltd Work: Baijiu Packaging Classification: Packaging

Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.

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Designer: Yingsong Brand Design (Shenzhen) Co, Ltd Work: Packaging Classification: Packaging

Banquet Chinese Baijiu

Banquet is a packaging design for Chinese baijiu, a distilled spirit. The bottle is made of ceramic and its shape draws on traditional Chinese vases. The sky blue color refers to Ru kiln ware of the Song Dynasty, and the minimalist form follows Song Dynasty aesthetics. The cap is made of alloy and carries the Chinese character for banquet at its center. The bottle measures 87 by 87 by 305 millimeters and can be reused. The mouth is removed and turned over so the bottle serves as a flower vase, while the cap becomes an incense base.

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Designer: Pufine Creative Work: Water Packaging Classification: Packaging

Love Hanshui

Love Hanshui is a commemorative packaging series for purified drinking water, created to mark the selection of Wuhan as an International Wetland City. Four native animals, the finless porpoise, the blue headed duck, the black stork and the elk, represent the four seasons of the year. Traditional Chinese ink painting joins the animals with local wetland scenery. The white bottle label is produced with a heat shrink process and spot colour printing. Each bottle is 60 millimetres wide and 220 millimetres high. A code on the label opens a three-dimensional view.

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Designer: Hangzhou Maogeping Technology Co., Ltd Work: Collection Gift Box Classification: Packaging

Blooming Flowers Seeking

Blooming Flowers Seeking is a cosmetic gift box inspired by traditional Chinese culture and by the collections of the Palace Museum. The cases are made from porcelain white sheet material and carry a hexagonal dragon emblem with gold trimmed edges. Motifs of palace cats, butterflies and peach blossoms decorate the set. The lipstick and mascara tubes have three dimensional embossed patterns that resist slips and fingerprints. The drawer style interior reveals a scroll with cloud and ocean wave patterns. A built in mirror and a leather handle make the box easy to carry.

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Designer: Xi Yang Work: Boutique Chocolate Packaging Classification: Packaging

Bedtime Story

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

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Designer: PepsiCo Design and Innovation Work: Beverage Packaging Classification: Packaging

Pepsi Big Football Event LTO

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

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Designer: Ximena Ureta Work: Wine Packaging Classification: Packaging

Azur Millesime

Azur Millesime is a packaging design for a sparkling wine produced in the Limari Valley in Chile. The design interprets a woman dancing with the universe, holding the moon and the sun. The glass bottle rotates in one direction, while two lateral lines that represent the arms of the dancer rotate in the opposite direction. A motor inside the base creates the movement, and the base also serves as a display for the product. Seen from above, a sun appears to spin with the brand mark at its center. Black, silver and gold refer to the clear night sky of the valley.

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Designer: Peng GuoZhi Work: Packaging Of Rice Classification: Packaging

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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Designer: PepsiCo Design and Innovation Work: Food Packaging Classification: Packaging

Lays Dungeons and Dragons

Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.

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Designer: Idea Design Work: Olive Oil Dispenser Classification: Packaging

Hen

The gourmet olive oil dispenser, a compact and iconic addition to the Soso family. Meticulously crafted for durability and reusability, it boasts a unique integrated opening and closing mechanism. Made from ceramic and sourced from local artisans in Andalusia and the Spanish Levant, it exudes the essence of Spanish cultural heritage with its tactile finish and aesthetic elegance. The innovative stopper ensures hermetic sealing and effortless pouring with a simple twist, eliminating the hassle of removal.

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Designer: Xi'an Yiwen Brand Design Co., Ltd Work: Food Packaging Classification: Packaging

Zongchuan 1929

Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.

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Designer: Asta Kauspedaite Work: Bottle Design And Labels Classification: Packaging

Starka Wildside

The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.

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