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Packaging

Discover 1029 award-winning designs tagged Packaging on DZGN.

The Soul of Maotai Flavour Wu Packaging Design

The Soul of Maotai Flavour Wu

Wu is a packaging design for a high-end Maotai flavour liquor. The bottle is shaped like a drop of liquid, expressing the idea that the liquor inside is a refined essence. The glass surface is glazed and the logo is gilded. The outer box is made of natural wood carved with a water grain pattern, which echoes the bottle form and can be recycled. A wood carved glass mould was used in production. The complete set measures 260 mm wide, 140 mm deep and 300 mm high. The design helps buyers understand the character of the liquor.

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Zona Mosto Labels for Beer Cans

Zona Mosto

Zona Mosto is a series of die-cut labels for beer cans. Each label carries an illustration that is first drawn by hand and then redrawn as vector artwork. The subjects are surreal and relate to the name of each beer, while the colors follow the palette of the brand. The labels are printed in four process colors on adhesive paper for food use and finished with a matte varnish. The varnish reduces sharp reflections and improves grip on a cold can. The black can surface makes the printed colors more visible.

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The Meaninghall Tea Biluochun Tea Package

The Meaninghall Tea

The Meaninghall Tea is a packaging design for Biluochun green tea. Biluochun is a green tea produced in Luxiang, a small town beside Tai Lake in Suzhou, China. The packaging is made of special art paper with a mottled texture that recalls the old walls of the town center. Simple line graphics combine the symbols of the mountain, the lake and the hall into one landscape image. Hot stamping is applied to express the natural character of the tea. Elaborate illustration is avoided, so the local culture is presented in a calm and contemporary way.

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Ecological Journey Gift Box Honey

Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

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The Wine Barrel Xmas Limited Edition Packaging

The Wine Barrel Xmas

It was nature that decided to design this little barrel. She organized her party and chose it to be the star. The barrel, taken out of her magical hands, was left to her inspiration and together they created the magic of Christmas. "Magic out of the Box!" The task, as simple as it may seem, was quite tricky, as the designers had to handle a very distinctive packaging design by adding to it festive elements. Their main concern was to keep aligned with its overall aesthetic idea, without deviating from it at all.

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Shiwanyubingshao Liquor

Shiwanyubingshao

Shiwanyubingshao is a packaging design for a Chinese liquor. The design uses the lion dance, a traditional Chinese performance, as its main visual theme. The bottle is made of glass with a black transparent sprayed finish, and the bottle shape is based on ancient Chinese wine containers, with gilded details. The outer box is made of black special paper with a stamping process. An illustrated lion head is placed on the top of the box. Opening the box reveals the lion head color and adds a sense of ceremony to the act of drinking.

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Wulianghong Liquor Packaging

Wulianghong

Wulianghong is a liquor packaging design inspired by the screen, a traditional item of Chinese furniture. The package brings together three representative Chinese elements: Chinese red, the peony flower and embroidery. A three-fold structure protects the bottle and displays it at the same time. When opened, the package resembles a folding screen, and the bottle stands like a collected object on a display shelf. Inlaid window frames and embroidery add an artistic effect. The package measures 225 mm in width, 115 mm in depth and 215 mm in height.

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Woman Flower Cosmetic

Woman Flower

This collection is inspired by the exaggerated clothing styles of medieval European ladies and the bird's eye view shapes. The designer extracted the forms of the two and used them as creative prototypes and combined with product design to form a unique shape and fashion sense, showing a rich and dynamic form.

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Songhua River Rice Package

Songhua River

Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.

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Gui Jiu Shi Jia Alcoholic Beverage Packaging

Gui Jiu Shi Jia

Gui Jiu Shi Jia is a packaging design for a Chinese baijiu spirit. The bottle is square at the front, while the view from above combines square and round forms. The shape refers to a cultural idea that joins firm principles with flexible thinking. The label carries a batik welcoming bird pattern from Guizhou, a traditional sign of hospitality. The bottle is finished by spraying, baking and brushing, and the neck sleeve is covered with leather. The box uses special paper, fiber board, silver foil and metal signage. A four-code system supports protection against counterfeiting.

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Holiday Gift Set Packaging

Holiday Gift Set

Holiday Gift Set is a packaging design for a collection of consumable holiday gifts. The set contains an 80 g chocolate bar, a 40 g herbal tea package, a 200 g jar of natural honey and a 140 g cinnamon scented candle. The illustrations are inspired by Zemyna, the Lithuanian earth goddess, shown here as a modern figure wearing sneakers and headphones. The long white hair of the goddess recalls snow and familiar festive images. A muted natural colour palette reflects the ingredients. Offset, flexography and digital printing are used.

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The Tea Packing

The Tea

Pony Pack Tea is a gift packaging design created for premium tea. The concept follows the long history of tea making, in which traditional methods are preserved and combined with modern production management. Chinese characters written in the styles of different periods are layered on the surface to express quality carried across time. The set includes a box and a canvas bag closed with a tightening rope knot. Simple textured paper is used, with screen printing, bronzing and embossing. The forms recall tea columns and tea cakes.

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