Visual Identity

Discover 48 award-winning designs tagged Visual Identity on DZGN.

Designer: WEIWEI ZHANG Work: Visual Identity Classification: Graphic

Ranger

Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles.

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Designer: Xinyue Guo Work: Visual Identity Classification: Graphic

XYG Window

XYG Window is a visual identity created for a design studio. The identity joins traditional Chinese literati art with modern simplicity. The name of the studio founder was deconstructed into strokes, then reorganized in the style of traditional seals. Decorative elements were removed, and the form was refined with grids and the Fibonacci spiral. The inspiration came from ancient Chinese seal script and from the window openings of the classical gardens of Suzhou. On the website, the positive and negative spaces, known as yin and yang, serve as navigation buttons.

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Designer: Halo Design Studio Work: Visual Identity Classification: Graphic

Heargo

Heargo is a visual identity created for an online hearing care platform. The platform connects patients with certified hearing experts at home, making hearing care more convenient and comfortable. The logomark is based on the letter h and combines the ideas of a soundwave and a wireless connection to show that hearing services are offered online. A circular soundwave pattern appears on all brand materials to keep the identity consistent. Warm and lively colors are used across the identity and the marketing materials to reflect the remote hearing care experience.

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Designer: Yuchen Chen Work: Visual Identity Classification: Graphic

Colorful Childhood

To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The logo is a clean and distinct design, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere.

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Designer: Erika Baczó Work: Visual Identity Classification: Graphic

Bergtor

Bergtor is a visual identity designed for a garage door brand. The identity is based on a solid grid system and a minimalistic typographic approach. Geometric elements are added to the letters to visualize the meaning of the name. The letter E is replaced by three shapes inspired by the main lines of a garage door, forming a simple pictogram. The palette is a duotone of black and fresh green, and Gotham is the main typeface. The logo and the visual system are drawn in vector format, so they can be adapted to different sizes for digital and printed media.

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Designer: Delphine Goyon Work: Visual Identity Classification: Graphic

Club Hotelier Avignon

The visual identity of the Club Hotelier Avignon is inspired by the world famous bridge of Avignon. The logo is composed of a typography associated with a strong symbolism showing the initials of the club in a simple and refined way. The green color used evokes the ecological and natural dimension of the club.

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Designer: Fanny De Bray Work: Visual Identity Classification: Graphic

Yoonly

Yoonly is a visual identity designed for a travel brand that offers experiences to young travellers. The letter Y is combined with a map pin, forming an on and off button that supports the baseline message, switch on life. The two letters O are shaped as an infinity sign, expressing memories that last a lifetime. The bottom of each letter flicks to the right, giving the logo a dynamic and textured look. Duck green recalls the sea and the sky, while orange recalls human warmth and sunshine. The identity is adapted for both digital and printed media.

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Designer: Liu,Ching Yu Work: Visual Identity Classification: Graphic

Mao Xin Tea House

The Mao Xin tea house was meant to bring out the beauty of oriental tea and it's culture. In particular this teas specialty which is two leaves to every one root. When them combine that with the local tea culture it is very easy to connect it with the Zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.

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Designer: Hangzhou JC Culture and Arts Co., Ltd Work: Visual Identity Classification: Graphic

Yangzi River

Yangzi River is a visual identity designed for an international conference center. The interlaced lines are inspired by the undulating waves of the Yangtze River. Silver is the main color, taken from anodized aluminum, the main building material of the center. Brown and white lines complete the palette and suggest a flowing river. The asymmetric composition adds visual tension and a sense of strength. The identity is applied to printed materials for business use. The design continues the rolling wave theme of the architecture.

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Designer: Leong Chou In Work: Visual Identity Classification: Graphic

Subsidy Programme Series

Subsidy Programme Series is a visual identity created for a public subsidy programme supporting the cultural and creative industries of Macao. The series promotes support for music and fashion creation and invites the public to take part. The design is based on the idea shared by both fields, which is creative innovation. Photographs of a microphone, a music machine, a thread roll and a sewing machine are combined into small imagined worlds. Each composition aims to express the purity of the creative process.

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Designer: Siyu Xu Work: Visual Identity Classification: Graphic

Lord Qu

Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space.

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Designer: Victor Weiss Work: Visual Identity Classification: Packaging

Rb5 Vinicola

RB5 Vinicola is a visual identity and packaging program created for a winery in Sao Leopoldo, Brazil. The icon is a monogram that hides the letters R and B inside a serif number five. The negative space forms the silhouette of a wine opener. The name recalls the Bartolini family and the five brothers who founded the winery in 1853. The identity is applied to bottle packaging, wooden boxes, shopping bags, business cards, tags and uniforms. Embossing, gold foil, crepe paper, glass and cut wood were used. The aim was to join tradition with a modern and sober look.

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